Creating a web professional web site has become absolutely necessary for a business

Today, creating a website when you have a business is not even a question, it goes without saying. It’s as important as having a phone number (and even more). If you exist as a business, customers expect to be able to find information about your business on the web. But sooner or later, all companies will have to have a website and this is the trend of our world and the evolution of its technology. To get the best services you may always opt for the LinkHelpers Phoenix Website Design Company .

Creating a corporate web site

Most people understand the place of the web and the importance of creating a corporate website. However, few know where to start, because many do not necessarily know the world of the web.

There would be many other points that could be included, but these include the essentials. In this first article, we will only have time to clarify the question of understanding the purpose and role of the website you will create.

Understanding the place of a website in your business

Having a website does not have the same utility for all businesses. Different reasons can lead people to feel that they need a presence on the web. It is important to understand what your goal is to ensure that your website meets your expectations.

Six Main Objectives of a Corporate Website

  • Advertising means to acquire new customers
  • To be a showcase so that customers can reach you and contact you
  • Be a tool in the sales process by offering the possibility of selling on the Internet with an online store or an Internet booking system
  • Be an advertising catalog or showcase where your customers can see your different products or services
  • To be a tool of news and communication to inform your current customers (promotions, your schedules, frequent questions, services to the customers …)
  • Be a tool that offers a complementary functionality to your services or products.

The importance of continuity between your website and the image of your company

When you start a business, you come to a point where you have to choose your image, that is to say, to determine a name, a logo, to make a business card and to choose a certain style, a certain approach, a certain concept, a specific image. This is an important aspect of a company’s identity.

Although we can change these elements along the way, it is important to have continuity between different forms of presence. If you have a logo, a name, and some of the colors that characterize your business, these must be reflected in your business cards, posters, and of course, on your website.

Keeping in mind the various features of the color pattern to attract visitors

Whatever color you choose to use you should thrill. There is no rule, but in general, bright colors transmit energy, while darker shades create a formal and contemplative tone. The use of color can be used to draw the attention of a visitor to a certain part of the page, for example a CTA (Call to Action). Choosing the right combination is a job that, like designing a layout, should make an expert communication graphic.

Heat maps

Optimizing the placement of key elements in site pages based on eye tracking techniques allows us to increase conversions. All this happens through the use of software that tracks user behavior when browsing online pages. Most people who visit a site spend more time looking for the information needed in the upper left and the lower right corner. Others are guided purely by design. Understanding this becomes strategic about how to reorganize the contents. To get professional help you must opt for LinkHelpers Phoenix Website Design Company .

Negative space

White space, sometimes referred to as ‘negative space’ is essential to define content hierarchies. Avoid filling every pixel of the screen with images, widgets. For a company, the website represents the main communication tool, both as a simple showcase for the activities carried out and as a primary sales channel for its customers.

Your website will be like a tailor made dress. As well as the tailor, we will listen to your needs, study your brand, measure your business and create the best performing platform to promote your business. Your site will be designed respecting your wishes, but with the advice of our experts, in order to create a modern and original portal.

For the realization of the site it will be crucial to follow the following steps  a first phase of briefing for the study of the service, the identification and analysis of the target audience and finally the strategy to be implemented.

The work will include the following

  • Meeting needs analysis
  • Analysis and design
  • Strategic approach
  • Architecture and navigation model
  • Technical analysis and technology to be applied
  • Technical specifications and planning
  • Study of the design , usability and ergonomics of the project
  • Software development / adaptation
  • Test and publication

Web editing and copywriting activities

Features and strengths

Dynamic management of contents through a convenient and functional administration panel you can manage in total autonomy any information published on the site. Flexibility and modularity are characteristic and distinctive traits of a product capable of adapting to technological developments and always keeping up with the market. Our site allows you to add modules, services and features, even after putting it online.

Modern and functional responsive graphics allows smooth and linear navigation within the website, even from mobile devices. SEO friendly is the term used to define a web application strongly oriented to indexing content by search engines.

Make your voice heard!

Your business is important, but so are the stories you can tell. This is why a blog is a bit like your online diary, which anyone can share on the net, making your work known. Rely on us for the care of content, SEO indexing and the spread of your corporate message on social networks.